My best guess is that they're using two approaches to get this running faster:
- structured generation techniques from sglang (https://github.com/sgl-project/sglang) that allow them to generate faster JSON (with look-ahead / pre-fill) with strong guarantees on the output (i.e. 100% reliable, without requiring any retries).
- distilling a gpt-3.5 turbo-esque model from GPT-4 JSON outputs, and using it in conjuction with above to give the additional performance boosts on inference.
It doesn't seem like they're deploying on any custom silicon, nor have they optimized GPU kernels to suggest that the speed ups came there.