This needs a source. If you just mean that this is happening because far more people know about McDonald's and are therefore less likely to know that Big Jim's is hiring, then sure, but I don't buy the idea that 9/10 people working low wage jobs are actively thinking about the relative stability of the employers they apply to.

> People will ask friends who work if company is a good place to work.

I 100% agree with this, but that has nothing to do with what we're talking about.