I understand the concept of “empty calories”, but ultra processed seems like a blend of that and how the food was made.
I understand the concept of “empty calories”, but ultra processed seems like a blend of that and how the food was made.
The terminology is so annoying because it's hopelessly vague to the layperson. The actual research I've seen generally finds that the problem with "ultra processed" commercial foods are the usual familiar villains: salt, sugar, saturated fat.
"Processed" or "ultra-processed" foods are often unhealthy, but they're not inherently unhealthy. What matters more than anything is the specific ingredients in them, like how much salt/sugar has been used to alter their taste or keep them preserved.
"Ultra processed" is headline friendly and can steer people away from things.
This is health marketing for the masses.
Why should someone believe you if it isn't based on science?
Many people (myself included) read health headlines, read that everything is causing cancer, that everything is simultaneously bad/good for you, and just tune this out altogether.
I just rely on normal intuition 'maintain a healthy calorie budget and keep greasy foods to a reasonable level' and treat all other nutrition advice as superstition, hearsay, and noise.
The average 50th percentile IQ person has a finely tuned bullshit detector. When they sense they're being lead by an author or speaker toward making a certain decision, or feeling a certain way about the set of facts surrounding a current event, it makes them lose trust in the speaker, writer, and the institution they represent.
People have everyday experience with this, for example the moment they realize the person in front of them is shamelessly trying to sell them a car, timeshare, etc. and likely does not have their best interests in mind. You immediately stop believing a word this person is saying. Contrast this with, say, the guy behind the counter at your favorite hardware store who you trust is trying to get you the right solution for your needs.
The problem is when the speaker is an SME in a public service role. Trust in media, government, scientists, the academy, is low for good reason and it's causing huge problems in American society.
Most people are, in fact, not stupid. If you educate them on the facts, don't project false confidence about subjective or uncertain things, and basically talk to them like adults, we will have a more educated society with way more trust and tolerance for evolving science.
They tried to control for all that, the same amount of sugar, fat, calories etc.
And yet people ate more of the ultra-processed food.
https://world.openfoodfacts.org/nova
https://www.cambridge.org/core/journals/public-health-nutrit...
Pardon, but where's the ultra processing? Isn't pea protein just dried peas in a blender?
I figured ultra processed was reserved for things like ascorbic acid, pectin, and xanthan gum.
(Not sure if it would qualify as ultra processed though.)
Obviously not. Protein meal contains 20 to 25% protein, while pea protein concentrates/isolates have more than 80% protein. For more information on the process required to reach such high levels of protein, see https://en.wikipedia.org/wiki/Pea_protein
> I figured ultra processed was reserved for things like ascorbic acid, pectin, and xanthan gum.
You could have chosen better examples. All those three things are naturally occurring in non-processed foods, two of them are not even digestible by humans (both pectin and xanthan gum are technically "soluble fiber"), and the other one is a water-soluble vitamin (i.e., good luck overdosing or suffering from chronic exposure from that).
So it's really important what the mechanism is why e.g. it leads to higher calory intake.
I think it's something to do with mouth texture or chewiness that causes us to eat more of processed foods, but I've only read a small bit.