It appears to be a very powerful influence tool. Ryan McBeth [1] made a video showing how easy it is to serve a message to small target demographics. This seems distinct to how, say, youtube works: serving adds to the targeted demographics and algorithm serving content based on prior. Tik tok seems to add a content creator being able target your content to an audience. This also seems to be able to be done without the public or any authorities being aware. It looks like a great tool to encourage discord. [1] https://www.youtube.com/watch?v=pB7WzqUq4Nk