The value in the 9K sweater is not in the material. You can get just as nice sweaters for a lot lot less money. Probably 20X less will get you a very nice, very well made, very soft sweater. The value of the sweater is in the brand. Somehow Loro Piano has found out how to get people to agree to pay 9K for a damn sweater. If they can do it with Vicuna, they’ll find another material to do it with as well.