My high-level observation is the Pine people are basically selling what's effectively a "reference design" built around some questionable hardware under the guise of making an open-source hardware/phone/etc. Whether or not the device actually works as a phone, has good battery life, works reliably is kind of a secondary goal and ends up mostly resting on the shoulders of a community of unpaid software developers.
People here might be too young to remember, but there was a prior attempt at an open-phone called "OpenMoko". Despite using silicon that was more open-source friendy, it didn't really work out. It's REALLY challenging to build custom hardware, get the details right and build it on open-source software unless you're super well funded and very coordinated.
It's however not hard to sell "kits" that give you the idea they'll do something but end up tricking the end-user who doesn't find out until after the money is spent.