Rivian Is Turning into the Subaru of EVs

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18 points·bananaphonehome··10 comments

Rivian really is tapping into a market that's underserved by Tesla with their new lineup, and into an outdoorsy trend that is going to last for decades at least.

I've rented the R1T and R1S through several roadtrips last summer and even though I ended up getting the Cybertruck, had it not be in product yet, I would definitely have purchased the R1T. Rivian is building a lifestyle brand, and an ecosystem of products for adventurers. I'm very excited to see the R3 in person, and ended up preordering an R2 after the event.

It also helps that RJ Scaringe is a very likable guy. My bet is that Rivian becomes one of the top 5 automakers in the world.

Ah, that R3 does bear some resemblance to an AMC Gremlin. Especially one that someone tried to make into a 4wd vehicle.

https://i.pinimg.com/736x/86/1e/cc/861ecc6c38614bba6c29d67a1...

There's some I like about it, but plenty I don't. I think the not-round steering wheel would be a showstopper for me. https://media.rivian.com/image/upload/c_fill,q_auto:best,g_a...

I was going to say it looks like a ‘91 VW Golf Country.

https://upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Vo...

Must be something to that shape that I'm missing. Toyota's Corolla FX16 from the 80's is also similar.

https://archive.ph/NkYeM

Can we seriously compare these two when one costs double what the other does? Seems a little out of touch.

The comparison is to "Subaru of Old" that wasn't afraid to make a car with a body style that was distinctly different than competitors. And targeting an outdoorsy market.

Shrill culture war fodder.

subarus are popular in cold places for obvious reasons, EVs are not.

We have heaters for diesels, I do not understand why battery heaters aren't more of a thing.

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