There's a huge amount of depth in training a really good LLM. Not helped by the fact that iteration is incredibly expensive - it might take several months (and millions of dollars) before you can tell if your new model is working well or if there was some mistake in the pipeline that lead to a poor quality result.
Almost all of the world-class LLMs outside of OpenAI/DeepMind have been trained by people who previously worked at those organizations - giving them invaluable experience such that they could avoid the most expensive mistakes while training their new models.
Most of the competitors have lineage straight back to OpenAI, eg the lead of x.ai was previously at OpenAI and Deepmind. Likewise with Mistral and especially Anthropic.
This Grok-1 is a large model (~314B), which matches gpt-3.5 released 2 years ago, and at about the same level of much smaller models like, mixtral (~47B) and qwen-1.5 (~72B). Do you think it's competitive?
Also, the general architecture is well documented, ChatGPT (specifically the chat interface, not GPT-3, not InstructGPT) is what made a lot of people care, and actually reproducing it requires someone wanting to in the first place.