It reminds me of a recent twist to the EV space in North America where Ford, and then all other players, decided to switch their EVs to Tesla's NACS connector.
This interview recently is really grounding. Basically Ford's CEO went on a road trip and actually tried the EV road tripping experience with a non-Tesla (non-Tesla charging stations that is) and saw how dogshit it was. That started conversations to actually try and improve the situation for customers (thus the change to NACS).
Timestamp link to the interview: https://youtu.be/7vE0KXHZXCY?t=244