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This looks awesome.

That said, it seems like they already have production figured out, all the research done, etc. Why not just sell the product, instead of running a Kickstarter campaign? Is this just functioning as a pre-order, so they can make a big batch of them?

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Big batch will make the average production cost go down.

"If we raise $25,000 then we can do a large first run, which brings the retail cost down significantly, so that we can sell the kit to you for $35 (including shipping)."

Is this just functioning as a pre-order, so they can make a big batch of them?

I assume a lot of the Kickstarter projects (certainly most hardware ones) are exactly that.

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