Even if $BIG_COMPANY makes a decision to compile everything with frame pointers, the rest of the community is not. So we'll be stuck fighting an unwinnable argument with a much larger community. Turns out that it was a ~20 year argument.
I ended up writing some patches to make libunwind work for gperftools and maintained libunwind for some number of years as a consequence of that work.
Having moved on to other areas of computing, I'm now a passive observer. But it's fascinating to read history from the other perspective.