There's a new breed of CEOs who use 'ur' in public correspondence. If that isn't a red flag, I don't know what is.
Either that, or a very, very old breed.
What kind of tome are you writing that you need to shave two letters off of something while completely destroying any sense of credibility you might have?
I18N is excusable, it's a gigantic word. "Your" is not a long word.