If I had to really try and pinpoint where my discomfort for this latest hypecycle is coming from, it's probably that I have this sense that the dynamic behind Gell-Mann Amnesia is being cynically exploited by the interests overselling these new products.

Kind of in the same vein as the strategies around gamification, where some identified frailty of the human psyche is being leaned on for cash.

It's not quite a con because the technology is useful and certainly worth something, but it's not non-exploitive either.