Head of Time Warner Cable Unfamiliar With Apple's AirPlay
bits.blogs.nytimes.com
bits.blogs.nytimes.com
This is horrifying. Outside of Airplay virtually every HDTV you buy these days is going to have an internet app platform built in. Something like a Roku is dead simple and both Verizon and Comcast/Xfinity stream IP based content via the Xbox. Getting Internet onto the big screen is painfully easy. Not understanding the threat posed by these devices isn't acceptable for the head of a major cable operator.
He's selling to my wife. My teenagers just plug HDMI into the computer (from the TV) and go find the shows they want. He's already lost, but it will take him 5 to 10 years to know it.
To answer one person down there, yes, I had to tinker with the PC about 5 minutes (Ubuntu 10.04) to get drivers and settings correct, but HDMI works great after that. (sound, aspect ratio, it's all good!)
I remember thinking how offensive it was when Jobs said that and then announced the App Store only a few months later. It was obvious that they couldn't have pivoted that quickly, so Jobs must have been lying through his teeth.
It was only later that I learned that the App Store infrastructure was already being built with the iPad in mind, so they could indeed have retargeted it to the iPhone almost overnight. Jobs may not have technically been lying about their intention to keep third-party apps off of the iPhone.
Roku - weird platform, but improving. BrightScript has its issues, but it does support HLS and VAST for ads.
Boxee - buggy.
SamsungTV - horrible platform, horrible (borderline abusive) approval process. Already fragmented between 2010 and 2011 models, poor and/or outright wrong documentation.
GoogleTV - possibly one of the best of the bunch, since Android is a worthwhile base, but still has a few screws loose.
Others - often too small/difficult to invest heavily in making something truly good.
I have an answer for Time Warner's CEO -- "there was no simple way to get Internet-based video onto the television screen" -- Apple TV is easy. There is nothing about modern cable that is that easy. Last time I moved I did not reconnect my cable. I never plan on intentionally becoming a cable customer again in my life.
Apple TV - not as much content as competitors
It isn't taking off though. I showed my brother that he has internet built into the new TV he bought. he was interested for the novelty factor for 5 minutes and then gave it up and went back to his ipad
Sales figures of apple tv's and google devices etc. also suggest that for some reason the TV -> Internet bridge devices are just not working with consumers
The more I see and think about this the more I think it will be built into televisions, and that television companies suck at making software so it will be somebody new who will own the entire market (Apple).
Alas, it seems like Time Warner won't be obsolete very soon. We can only hope.
NOTE: I don't actually know how common HDMI outs are on store bought PCs (since I build my own) but surely it is becoming standard?
Before anyone answers these rhetorical questions -- I know full well that things like USB-irda devices, XBMC with plugins to automatically torrent your favorite shows or more-likely-used-legally options like Windows Media Center exist, but there is actually quite a lot of software complexity that you are handwaving over here and you'd be surprised how close to technobabble gibberish this currently existing stuff sounds to an "average consumer".
Internet as the primary means to deliver tv content is absolutely inevitable and if I were a shareholder of a cable company and the CEO of that company was completely oblivious to the move to this future, I would be concerned. OTOH we are still at least a few years off from this being a really viable option for the masses. The current solutions all have pretty serious gaps. This is a big part of the reason the idea of a true Apple iTV is continually churned on the rumor mill. For whatever you think about Apple (I'm not a huge fan), one would expect them to deliver a true end-to-end solution, which hasn't really been done yet.
I think this situation is going to resolve itself when the generation shifts - I don't think the next generation will ever subscribe to cable the way their parents have, and the perceived tech barrier will be less with the next generation.
The irony is that cable TV is still doing pretty well. If the industry ever completely implodes, people will blame the men and women in charge at the time. But it's often the decisions made when things are going well that ultimately seal a companies fate.
Getting a head of TV over IP is the smart bet. The best time to do it is when profits are healthy and R&D spending is easy.
The problem is that many of these guys are old and rich. They don't see why someone would want to watch video differently, which is exactly why they shouldn't be in charge.
Being really wealthy is an excellent way to not understand a market.
At a publicly traded company, that is rarely the CEO's job.
There, the CEO's job is usually to keep Wall Street happy (or less unhappy).
I hated his company's crappy set-top box, the lack of TWC support for 3rd party boxes, and the efforts TWC made to kill the cablecard.
I toyed around with Boxee for Mac on a dedicated old laptop and it was really close -- crashed too much, but if it didn't, it would be fine for a lot of consumers -- though not nearly as good as AppleTV. The advantage over AppleTV is the enormous amount of content.
First, despite the simplification of the cables, physically connecting it can still be a challenge, for example if there's no convenient place to put a laptop within 6' of the TV. And power for the laptop there too.
Second, once its connected, it's no certainty that the external display will be correctly detected or set to the correct resolution. Is the picture streched? When you hit full-screen, does it only show on the laptop? Is sound going over HDMI too? Tinkering with settings and troubleshooting a multi-monitor setup can be intimidating for the "average consumer".
Even if you get everything setup, many laptops do no come with remote controls, and long HDMI cables are uncommon.
I've owned or own a Roku, a TV which had USB and could play anything FFMPEG could read, a PS3 with netflix and recently an AppleTV+iPad.
I'd consider myself reasonably technically inclined and have had an HDMI cable which comfortably reached my couch for quite awhile but I still use that as a last resort for content I can't play some other way.
I also have a Google TV with the Plex app, which is great except my laptops aren't quite fast enough to stream 1080p over wifi (and even 720p can sometimes have buffering problems too). Plex is pretty simple as far as these kinds of things go, but even with Plex I can absolutely imagine the average consumer having trouble, or just being too intimidated to even try to set it up ("I have to run a "server" on my computer? What the hell is that?")
Anyway, my basic point is that there's really nothing as smooth and simple, even for people like us who have no trouble setting up a media server, as it was in the "old days" where you can pick up the remote and be watching what you want to watch within 10 seconds.
Really? AirPlay only works with Apple-approved apps. E.g., it doesn't work with HBO Go. Pirated videos, there's no app for that.
Torrent -> HandBrake -> iTunes -> Apple TV
AirPlay actually has its origins in AirTunes, which was originally only accessible through iTunes. These days there are even third party senders and receivers for AirPlay, so in principal you can use AirPlay without actually using any first-party Apple software or hardware.
As i386 said, I don't think Torrent -> HandBrake -> iTunes -> Apple TV is a path many Apple users will take. But I guess it's AirPlay. :)
The CEO has never heard of HDMI or VGA cables??