YouTuber liable for bogus DMCA notice "awareness campaign" targeting Bungie

Let's be perfectly clear: the reason people believed Bungie did this is because companies like Bungie _have actually done this before_ (and I think Bungie actually has specifically, but could be misremembering).

To my view, Bungie and the gaming industry at large, has harmed their own reputation with gamers by viciously pursuing DMCA complaints against their communities.

If they had never done stuff like this before, we'd have all cocked an eyebrow and said "that doesn't seem like Bungie, what's going on?". Instead, we all said "yep, sounds like Bungie". There was no reputation harm.

I thought they were pieces of shit who would file illegitimate DMCA complaints if it served their needs before any of this. I'd say the same thing about any AAA game studio or record label.

For them to have suffered harm, I would have had to believe there is some line of IP offense/defense they wouldn't engage in. I do not, I think they'd sue a toddler for trying to draw Master Chief if they thought they could make a buck.