Elizabeth Goodspeed on the delicate art of nostalgia in branding

My dad used to have dozens of the tins in his shed, each holding a collection of screws, washers, resistors, capacitors, bolts etc 'that will come in useful one day'. I still can't see the tins without thinking of his re-use collections. That's my biggest gripe with the new container: it's a single-use throw-away plastic thing. The traditionalist press in the UK is also upset by the new image: stylised logo, compared with a 'proper' picture of a sleepy lion surrounded by bees.

What do you expect, she showed it to her followers and they hated her for it. It's also on a site that introduces the owner by name every post.

The entire premise of the scene is a lie. The family life Don portrays in the photos is an illusion that is rapidly falling apart at that point in the show. That’s kind of the major theme of MM - the illusions of advertising and of life in general.

I’m fairly certain that the writers were well aware of the word’s etymology, but wrote Don’s dialogue to emphasize the artificiality of it.