They’re such a unique company, but they’ve always fail to recognize just how unique their situation is and how most people can only dream of being so lucky.

- First you have DHH who is one of the creators of Ruby on Rails. He has a large cult-like following

- You have relatively simple projects that are profitable from day 1

- They have a series of “self-help” style books for running a business that are popular. Rework was their most popular by far.

- And when you do take on money you get an extremely unique business arrangement. Bezos invested in them early on and only became a member in a LLC. All the VCs I know make you reform as a Corp.

The only other places even remotely close to that might be Vercel and Netlify. And I only say that because of their widely popular open source projects.

https://medium.com/signal-v-noise/the-deal-jeff-bezos-got-on...