Maybe because CitusData was bought by Microsoft around the same time, so Microsoft could create “Azure Cosmos DB for Postgres Cluster”, yet another one of Microsoft’s typical product naming crapshoots.
Well said. I haven't seen any company as terrible as Microsoft at naming things. Anyone know why?
At a previous employer, I saw several cool-ish open source projects instantly doomed to obscurity by picking a name that either completely duplicated the name of an existing OSS project or were guaranteed to have terrible SEO for another reason.
However, Microsoft seems to have a unique crossover of fragmented business units and centralized marketing. That's why you end up with Azure -> Subproject -> Actual Product/Service word soup. Perviously, they did this with the Windows Live brand from 2005-2012, and "Xbox" for a wide range of gaming projects (many of which were on PC).