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https://en.wikipedia.org/wiki/T-Pain

R&B Artist. Recently had an album of covers: https://www.youtube.com/watch?v=i4nMjyT4epA

He’s an artist popular in 2005. Hrs most famous for being arguably the first big artist to use that super autotuney voice

The first artist to use Auto Tune for a distinct effect (rather than just pitch correction) was Cher in her 1998 single Believe. Only a year after Auto Tune was released.

T-Pain absolutely was the one who popularized it through. To the point that among the general public "Auto Tune" is associated more with "electronic voice effects" than it is with "pitch correction."

Or just young - T-Pain was most relevant around 15 years ago.

He popularized using Auto Tune for electronic voice effects.

Play to what was popular in the youth of your key client personas.