It's irrelevant to "does this follow indigenous tradition or violate it" point, which is the point discussed in the subthread - not tribal lands/indigenous rights.
For Mr Gordon Price to imply that a group should not do something because it has not been done before is him trying to deny their agency.
They don't "have to". But they can break with it in a nice way or in a bad way.
Same way a culture can change their tradition in a respectful way or to replace it with McDonalds and Starbucks for example.
This is not confined to "indigenous people". The same critique can and does apply to any group.