(Note: that means that I don’t believe that all propaganda is inherently evil, sometimes your interests align with a State. For example governments paying for advertising to discourage smoking is a great thing, IMO!)
I’ve never lived in China, but I’ve spoken with many people that have and my understanding is that allegiance to the State (eg, the State’s sole stewards the CCP) is a big part of life there. I’ve even been told that staying in the good graces of the State’s only official political party is important if you want to do things like buy property or start a business.
TikTok is administrated by humans, many of whom live in China.
Those humans are, I assume, ambitious and want to do well for themselves and therefore likely want to appease the State.
Therefore, when I read articles about how the administrators of TikTok can effectively decide what goes viral it makes me fear what I’ve begun calling ‘incidental’ propaganda.
Probably those China-based administrations at TikTok don’t want to actively harm American society, but it’s certainly true that America and China have different interests in the world. I assume that any administrators in China will never choose to make something go viral if it is critical of the Chinese State or its interests.
You can see how that might skew things for those that only get their news from TikTok, right?
(This is my understanding and thinking on things right now given the information I have. I gladly welcome any new information if someone reads this and disagrees. But please be kind :))