This reminds me of Aldi from about 25 years ago. Today, I buy most of my diet from Aldi: organic berries, grass fed beef, pasture raised chicken and eggs, etc. All are higher quality than other grocery stores, but much cheaper. I'm guessing this must be regional, which is sad.

The knock offs seem to be amazing quality in my experience. I go out of my way to buy Aldi brand goods as they are either rebadged mainstream brands or even better.

> I walk into them and just see knock off snacks such as chips/poptarts, an aisle of rice and pasta, and an aisle of canned food items, and pretty much nothing else in them

That's the entire point! They have the basics with few options for each type of product. It's not luxurious but it's low stress and inexpensive...exactly what many people want/need.

Aldi has a number of high quality and healthy items. They have great prices for things like nuts, jerky, cheese, etc. Just skip the processed stuff like you should in any grocery store.