BlueSky doesn’t care about eyeballs. It’s a non-profit enabling a common good.
https://theintercept.com/2023/06/01/bluesky-owner-twitter-el...
"Liu, who answered some of my questions, did not respond when I asked for the exact language the Bluesky PBLLC used to describe its public benefit mission when incorporating the company. She also didn’t say whether the company would publish its annual benefits reports — reports that PBLLCs are required to create each year, but PBLLCs incorporated in Delaware, where Bluesky was incorporated, are not required to make them public."
"Our mission is to develop and drive large-scale adoption of technologies for open and decentralized public conversation."