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If your app is ad-supported, you pay 0%. It also makes the freemium model viable. If you have an application that has in-app purchases, then people may download, play the free portion, and never pay you. If you have to pay $0.50 for that, then it may not go well.

The 0.50 is probably much better if you're selling, say, a $10 app.

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> The 0.50 is probably much better if you're selling, say, a $10 app.

That's precisely what indie devs outside the Mac App Store are doing. They don't have ad-supported apps. Most of them are upfront paid, perhaps with a time-limited demo. The business models that you're talking about are a product of the App Store race to the bottom.

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