The new croissant taking Paris by storm

> Ever since, Louvard has been working overtime to keep up with the demand, fashioning 1,500 crookies a day – and 2,000 on Saturdays.

More than 50% of the French population eat at least one croissant a week from a bakery. [0] If that holds for Paris and its 2 million people (in the city center) then they’d be consuming more than a million croissants a week in the capital. Count the urban area (population 10ish million) or the metro area (about 13ish million) and the numbers obviously go up.

This bakery “taking Paris by storm” is selling about 11,000 mash-up croissants a week, meaning about 99% of the croissants in the city are from somewhere else. Not sure this counts as storming the capital.

0: https://www.statista.com/statistics/1009765/monthly-consumpt...

I am pretty sure this is one of two things: (1) https://paulgraham.com/submarine.html or (2) reporters desperately casting about for a story to write and landing on a non-story.

Hmm… no. The thing is sold in one single bakery, which is hardly "taking Paris by storm". Plus, that bakery is not exactly your regular bakery. It is actually more of a restaurant than anything, standing at a very strategic location, in a very busy part of the city.

Sigh.

> They were a modest hit, with about 100 to 150 sold each day, until a TikTok influencer got wind of them in February 2024. Ever since, Louvard has been working overtime to keep up with the demand, fashioning 1,500 crookies a day – and 2,000 on Saturdays.

> If the crookie has proven so popular, it's not just down to the power of social media.

Yeah right. As surprising as it may be, Parisians are not immune to stupid culinary trends.

I don’t know what makes an inanimate object ugly, but the crookie captures it.

Besides the giant smoke bomb of a title, and that it looks like something my 4 years old niece could bake, it's a cool name.

I thought this was hacker news?

note from someone born in Paris 40+ years ago and still resides in the French capital:

the "crookie" has absolutely not taken the city by storm, it's a fringe thing, no one really cares

No

The half-life of Tiktok trends is about a few days. I assure you this diabetes hazard nothingburger is not being talked about in Paris; and is going to join the countless other 'croissant hamburgers' 'inventions' shortly. Why is this on HN?

a hot croissant with fresh (philadelphia) cream cheese is one of the most delicious things ever

Never heard of it before and I live in Paris lol