Great article - I really like the point about scaling;

>> At this point in my company it was far more valuable to land a dozen orders, learn a ton about what my customers really think, how they speak about their own problems and my product, and therefore figure out exactly how to thrill them and sell them. This part doesn’t need to “scale,” it just need to happen. The only way for it to happen is to talk to a lot of people.

Verify that there is a business to scale first. Scaling is one of those good problems to have. It’s also a very different problem than you have at the beginning.