I honestly don't mind not being able to sue a media streaming/rental service over the service itself. It's a pretty straightforward relationship, I give them ~$10-$20 monthly and they give me access to their library. If the service starts to suck, I can stop paying them, if I stop paying them, they can stop giving me service.
The problem is really more in what these "completely eliminate any kind of accountability" represent. It's almost always a harbinger that fundamentally abusive and corrupt people have the reins, and they'll be looking for ways to abuse the attention, data, and money of the people who buy in.
EDIT: appreciate the correction/emphasis on the sunk device cost