Social media may be extractive if I give it my attention and data to resell. Crypto is extractive to the people buying into it and losing money. But I can avoid doing those things if I want.
AI these days takes anything I've written (from literature to code) or illustrated, and retroactively extracts value from it to be repackaged and redistributed. Even if I was proactive about securing the trademark or copyright, they can seemingly just ignore it without consequence, without me ever participating or opting in to it.
It feels massively different to have social media extract value from and image I uploaded willingly, vs AI extracting value (eg making things "in the style" of me) after training on my work against my will.