My bet would be microplastics.
From [1]:
> ... younger adults to be the only age group with an increase in overall cancer incidence between 1995 and 2020—the rate has risen by 1% to 2% each year during that time period. ...
> Colorectal cancer, while still overwhelmingly a disease that affects older people, is now the leading cause of cancer death in men younger than 50 and second in women in that age group. The numbers have been rising steadily in people 55 and younger since the mid-1990s, according to the ACS.
1. https://www.yalemedicine.org/news/cancer-in-younger-people-o....
My suggestion would have been social media.