Call me ignorant, but I am extremely put off by products that blatantly rip off naming schemes and essentially position themselves as a copy of another product. Granted, "Orange" went through a number of itereation and is now less similar to the product it originally copied.

From the article: "Like many, it is let down by its software support..."

Well yes, no news. This was always the strength of the original Rapsberry Pi and is the reason why most of the impulse-bought copied products end up in the parts bin.