I understand everyone feels good about increased competition with Apple—and hopefully it turns out well for users—but iOS is hurtling toward the same situation that exists on Windows, and I think the iOS experience is worse for it. It's definitely worse with the browser nag. So I don't call this a total win. It's a theoretical win, but I foresee it being about as much of a win as cookie banners are, when it comes to the actual, practical, day-to-day experience people have using this technology.