The article is light on details but it's important to differentiate between two kinds of AI.

1) Deeply integrated into the product. This is what we've mostly seen to date. Google Search, Facebook's feed, Amazon results, etc. I can see how people are getting tired of these applications of AI. My wife asked me how she can search for something without it following her around the Internet. I said, "you can't really".

2) AI as the product. This new set of AI use cases feel quite different (for now, read on). Users intentionally interact knowing and wanting the AI related value they receive. As all novel products, this type of AI will also get so commercialized that it's not in the business of solving the user's needs. At least not as it's first priority. And people will grow tired of it too.

Rinse, repeat.