It was iPhoneOS and App Store. That combination established and normalized patriarchy platformer control of content on user devices. Then later payment processors joined to the race to the bottom of who's the pickiest.
The concept of "being above average" don't work when whatever they themselves are the average by total dominance. That just means becoming progressively dismissive at the pace of their own observation-action cycle, a self amplifying howling. And Apple and VISA-branded payment networks are two ultimate dominator each respectively in computing and online payment holding that kind of concept high and stale.
It has to stop. Or a new Web 3.0(not Web3) has to be created that are resistant to those concepts. Else there will be nothing on the web other than (bool)1 and `null`.