Ask: How to make my linkedin profile less geeky and more marketing oriented?

I am part of a team of 3. We're building our startup. We're All techies. We decided to divide responsibilities. I took the marketing roll which has always interested me. A big part of marketing has to deal with investors, possible clients etc. making Linedin a very important media.

I am now stuck, trying to figure how out to make my linkin profile seem less geeky, and more relevant to the marketing position I've taken.

If anyone encountered a similar problem it would be great if you could share some tips.