Canon absolutely owns the video market, in many ways. Different context from RED, but you see Canon DSLR video cameras everywhere, especially consumer-level stuff, like streamcasters. Most videos you see, by semipro influencers, and whatnot, are recorded on Canon kit.

Also, the TV and movie industry makes heavy use of Canon DSLR kit for their work.

It’s an interesting acquisition, and I wish them luck. The rub will be cultural clash. I don’t know anything about RED’s culture, but I know a bit about Nikon’s. They are … less-than-flexible. Culture clash has been the fly in the ointment, for most of Nikon’s partnerships.