This is "process" journalism where we figure it out as we go. I do several stories a day and frankly, the economic model that supports tech blogging today does not sustain a content model where I can write one story per day and interview dozens of sources.
What I can do however, is do many stories per day, and consistently talk on background to multiple devs every week about their concerns. QA testing for Android has been an on-and-off concern for years.
Animoca has talked to me about it a couple times over the last 18 months, but this image for whatever reason happened to go viral.
This story hit a chord. I had some sense it would but I couldn't have 100% predicted it.