I can't even imagine how that happens. Did they wake up that day, intending to do that before they even opened their laptop? "Today's the day!" Or, were they just dropping by the Edit form, when they were struck by such a brilliant idea?
Every time I see it, I just hear Tywin intoning the same old lesson:
"Any man who must say 'I am the king' is no true king."
I guess it sounds a little less dramatic when you swap in "Product Leader" for "king," but I think the point still holds.