James Hamilton: Data center architect leaves Microsoft for Amazon

techflash.com

11 pointsbootload3 comments

Nice use of a confusing title to get me to click. At first I thought some reporter named James Hamilton, was saying that Microsoft was heading for (buying) Amazon. At that point I finally believed that MSFT may not buy Yahoo! and my ulcer went away.

Once I actually saw the article, my ulcer came back. (been employed at y! since MSFT rumors ramped up in spring 2007.

How is that confusing? I read it the same way you did. The title is straight up misleading.

"... Nice use of a confusing title to get me to click ..."

Reading it again, the title can be confusing. I've modified it to make it clearer. It's always a balance if you edit titles to either make the title clearer (by adding persons name, then a description) or to reduce the title length.

"... Once I actually saw the article, my ulcer came back. (been employed at y! since MSFT rumors ramped up in spring 2007. ..."

Why is this a problem for Y!?

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