Of course, the Twitter comments below the ads are full of people/bots/agents claiming that CSIS is in the pocket of Trudeau, legacy media, the WEF, etc.
The use of terms like mis/dis/mal-information is simply the contemporary mechanism through which propaganda is peddled.
Really, even with the most modern approaches, nothing is “objectively” true. The best you can get is “the available evidence is extremely convincingly explained by this model of what the reality is”. Which is obviously a pretty effective approach. However, “objectively” false is achievable.
"Disinformation" is a matter of opinion.
Truth is a matter of probability, and everyone gets their own priors.
Everyone, everywhere, already knew that. Scientists and scholars already knew that. The inevitable result of this point of view is solipsism. Nothing is provable, not even one's own existence. OK. So what?
Truth may be a matter of probability but that doesn't make it arbitrary. When we can be 99.9% certain the Earth is more correctly described as "round" than "flat" then some probabilities can be more valid as models for truth than others. We can do experiments to prove the Earth is round. Flat Earthers have often accidentally proven it themselves, despite their priors to the contrary. We can see the curvature of the Earth. We can see ships disappear over the horizon. We can take a plane around the planet. At some point, it becomes true enough, and one has to accept that in some cases consensus reality is sufficient even when imperfect.
No model is real, but some models are useful, and some models are more useful than others. Newtonian physics isn't "real" but it works well enough at some scales. Einstein's relativity is also not "real" but it also works well enough when Newton no longer applies. But only a fool would call either model "disinformation."
And besides, rather than leading people to question their priors and exercise critical thinking, the Flat Earth movement has just bred conspiracy theorists who literally believe the Earth is a flat disk and the moon is a CIA hologram. Let's not give these people credit as if they've done any good for the world.
They might want to rethink their marketing strategy.
Wait, in addition to convincing people that the earth was flat? Or did they intentionally pick something they thought was so absurd that people couldn't also accidentally take their example as true, and instead just learn the lesson about 100% objective proof being impossible?
As being "false".
"misinformation"/"disinformation" labels aren't about things that are false - they're about things that are true, but the propagandist wants to portray them in a bad light, e.g. by claiming that "there are more details that you need to know" or "true but misleading" or "not true in all cases".
Current example of the first: "Absolute Loyalty to the National Interest".[1] This is a propaganda movie from China. It even says so in the credits, which list "Publicity department of Quindao Municipal Committee of the Communist Party of China", "Publicity department of CPC Yunnan Provincial Committee", and "Propaganda Corporation". Tencent distributes it. This is classic old-style heavy-handed self-promotion. The classic of that genre is "Sky Fighters" (2011), when the PLA air force made, directly, their very own ripoff of "Top Gun". It's considered the worst movie ever made about fighter jets. Since then, most Chinese movies have some propaganda content to keep the censors happy and get the Golden Dragon stamp of approval, but newer content is 90% entertainment, 10% propaganda. There might be a plug for the cops or COMAC.
Examples of the second are so easy to find today that it's not necessary to list any.
[1] https://viewasian.co/watch/absolute-loyalty-to-the-national-...
Most of what you believe about yourself comes from language that has been adulterated and subverted, and the very means of production of self and being is already corrupted for a radicalized minority of people in these institutions. They believe they are activists who have infiltrated an establishment to demolish it. It's a playbook and they're rubes. A conspiracy theory is just what people who aren't actually engaged in the dominant conspiracy itself infer about how it works, hence the "theory" part.
Junk ideas get spread as chaff to discredit and neutralize any opposition and prevent it from forming or organizing. A lot of disinfo exists to just associate dissent to it to discredit it, as it spreads absurd ideas as tools to shout down reasonable concerns. These days, calling something a conspiracy theory is just a slogan of weak minded and fearful people who are made to feel powerful by repeating it. Never underestimate what a cadre of banal nihilists with the reins of a bureaucracy can achieve.
Additionally, calling anyone who disagrees with you Russian bots/agents/etc doesn't help your position to be honest. I am sure you can come up with a stronger argument than that.
I never called anyone who disagrees with me a bot/agent, but the comments below the CSIS ads were clearly full of them.