My guess is that companies that have their shit together enough that they could get back to a "We're total compromised and vulnerable, but at least we're online for now" state fairly quickly without paying up are a lot less likely to have ransomware problems in the first place.
This is the worst case scenario and its ridiculous
I hope it prompts reforms in that industry such as using smart contracts as escrow to handle payment to affiliates
a direct payment to an EOA is just sad
affiliates, moderators, and the ransomed should demand a model smart contract behind every address presented for payment, cybersecurity industry (and even the feds) could help craft this and give more confidence to the outcome
Fortunately not being negligent when it comes to security does a lot more than just protect you from ransomware extortionists. It can make it possible to easily recover data after all kinds of incidents (human error, software bugs, hardware failures, fires/floods, etc) and also help keep you protected from other types of viruses/malware, malicious employees, corporate espionage, whistleblowers, and anyone else who would take your data and then actually use it instead of just demanding payment to make it go away. It can also prevent the reputational harm a company can suffer by having a data breach go public.
Good security is one of those things that could easily save a company way more than it costs them, but the costs are immediate and non-trivial and companies seem to love to cut corners even when they know it'll screw them down the road because they're pathologically short-sighted and it's hard to brag about doing something that didn't have an immediate and obvious impact on their next quarter's bottom line
You are correct in saying it has historically been the smart choice to pay a ransomware group, but that is only the best decision for that individual company; as a society, we are better off when we make a blanket policy to never negotiate with terrorists (or ransomware groups). The fact that what is the best policy for individual companies is the opposite of what is the best policy for society as a whole is simply because this is a prime example of a prisoners dilemma; everyone is better off if no one pays a ransom, but any individual company is best off paying the ransom.
So what we should do instead of making ransom payments reliable, is make it nearly impossible to reliably pay a ransom without the ransomware group being caught in the end.
it will help many low trust business relationships and entire industries