But thats naive because ad serving isn’t totally sold out so they can make up for it by increasing the density of ads in the next time window. If the outage is short, then the impact is small.
But some markets are totally sold out and there’s no making up for lost impressions.
Do they share data about this?
Or raise the prices of ads.
Not only that but the bigger spenders will have more budget so the bidding after a large outage should return higher bids on average leading to increased profit per ad slot.
no need to do that, for google search, people will come back later to make the search
When you've more-or-less monopolized a lot of the web's content sharing you get to tell your clients to pound sand. Where else they gonna go? Twitter? The incel white supremacist dollar is not what advertisers call "the good dollar".