> Consumers whose CC info is stolen aren't liable for fraudulent charges
That's only if the credit card company believes or accepts your story.
I once reserved a flight by telephone using a credit card, but at the airport I paid for the flight with cash. Later I found that my credit card was charged for the flight. The airline said that they couldn't find any evidence that I had paid in cash, and even though their policy was to get a signature when paying by credit card, they could not produce my signature. But they still insisted that I had paid by credit card.
I complained to the credit card issuer, but they took the airline's word (United Airlines, by the way) over mine.
It's not enough that charges are fraudulent -- if the merchant is mistaken in their belief (or lying), you are on the hook!