Oculink is basically free: it's a connector exposing PCIe ports that are already exposed by the APU. It should be semi-standard for SFF, because why not?
Compare versus USB4, which is quite expensive. Alas neither Intel nor AMD offer on-package USB4 in their new line-up: both require a rather expensive & serious chip for USB4 (ASM4242 for AMD). It's a great capability but it has a real cost. Where-as Oculink requires so little.
As for desktop vs mobile: this is the same Phoenix chip that AMD just released as the 8700G APU. The HS part here is targeting a smaller 45W power budget than the desktop 65W part, but otherwise similarly capable & loaded out. And the case seems designed for either some mild overclocking with it's 75w ought, which if not used means it will remain nice & quiet at stock. I think there's many many people for whom stock will be more than adequate for their uses, and who wouldn't need a bigger hotter version. And they can just tell the chip to drink more power of they want a desktop equivalent, since the cooling is there.
These chips are also boast much higher efficiency (computer/watt) at lower power levels too, which is another boon for users, another reason to look here.
Bigger hotter more powerful has a lot going for it, and it seems like it's what you want. But don't make the mistake of assuming it's what everyone wants. The NUC form factor is pretty amazing, is really a delight with how flexibly it can fit into your environment. I ran a NUC velcroes to my monitor for 3 years; it'd be impossible or cumbersome even with a svelte mini-itx build. Let's just try not to have such a harsh negative reaction so strongly out of the game, yeah?