>somehow their customers will back them in the face of the "consequences" Apple applies
Could you elaborate on this point? I'm not sure what their customers would even be able to do in apple's favour? Discussions on tax and anticompetitive activity is largely niche, and even here the facts don't get in the way of the court of public opinion:
Take each of these major tax/anticompetitive headline grabbers from the last few years:
Apple Owes $14.5 Billion in Back Taxes to Ireland, E.U. Says - New York Times.
Apple hit with record €1.1bn fine in France - BBC
Italian antitrust watchdog fines Apple, Amazon more than $225m - Al Jazeera.
And it's about there where most readers stop, but what actually happened after this point?
1. The latest ruling in the 14BN irish tax saga was in Apple's favour, and since then it's taken around 3 years for the EU to file their appeal. So that is still on-going with the EU on the back foot.
2. The record French 1.1Bn antitrust fine, reduced to a third, and the appeals process is still incomplete.
3. The 225M fine from the Italian antitrust authority was struck down entirely.
These are judgements from the EU's own courts, which lends credibility to the people who make cynical statements about the various EU agencies application of these fines.
For this reason I scoff when I read an editorial which describes the USA as protectionist in comparison to the EU. The evidence is to the contrary.