Remember that most of the proposals clients get are bot-submitted ones, by people who don't have the least experience or capability to deliver what they're promising, and it shows. The competition is very weak, is what I'm getting at.
You have to pay to submit proposals, that's true - but a single job you score there will make it worthwhile. It's an investment like any other, and it ends up being much cheaper than adwords or alternatives for finding work.