You'd be surprised how few companies actually do any systematic copy optimization - it remains ad hoc even at the big players, which is one of the reasons we started this startup.

In speaking to SMBs and large companies, our insight was that the problem of copy optimization resonates more with larger companies, as smaller companies are more focused on survival/basic marketing techniques like opening up new channels. Larger companies have already exhausted those levers, and are ready for more sophisticated optimizations.