I mean the tone of their initial press release anouncing "compliance" was borderline unprofessional (in global company PR speak terms) and sounded at time like a pertulent teenager fuming about that "unfair" teacher.

I'm sure it was all calucated and discussed a million times but if their goal was to appeal to emotions, I think it mostly failed (outside a very small nieche of Apple groupies). Their leverage in the EU is weak (thanks to few jobs and tax avoidance (even if that's legal))

Once they notice they will revert to lawywers and silent compliance.