Looking at this list comparing the M3 with M1 doesn't motivate me to want the M3. It seems most gains are GPU related. The M2 was underwhelming, and it seems the M3 isn't much better than the M2 so comparing against M1.

> M3 takes MacBook Air performance even further:

> Game titles like No Man’s Sky run up to 60 percent faster than the 13-inch MacBook Air with the M1 chip.

> Enhancing an image with AI using Photomator’s Super Resolution feature is up to 40 percent faster than the 13-inch model with the M1 chip, and up to 15x faster for customers who haven’t upgraded to a Mac with Apple silicon.

> Working in Excel spreadsheets is up to 35 percent faster than the 13-inch model with the M1 chip, and up to 3x faster for customers who haven’t upgraded to a Mac with Apple silicon.

> Video editing in Final Cut Pro is up to 60 percent faster than the 13-inch model with the M1 chip, and up to 13x faster for customers who haven’t upgraded to a Mac with Apple silicon.

> Compared to a PC laptop with an Intel Core i7 processor, MacBook Air delivers up to 2x faster performance, up to 50 percent faster web browsing, and up to 40 percent longer battery life.

Combining the two datapoints 15x faster than Mac with non-Apple-silicon and 2x faster than PC with i7 makes it seem like Intel parts have improved a lot since Apple stopped using them.