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> It's not reasonable to expect every landlord to become a data analyst or statistician!

Why not? It's what they did just fine for thousands of years. What fundamentally changed in the last 20 years that makes it impossible for landlords to determine their own price?

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Sounds like they’re determining their own price with the technology that’s available.

They aren't, they're outsourcing pricing to a 3rd party knowing that the same 3rd party is doing everyone else's pricing decisions as well.

Specialization, how much time out of my day do I have to worry about the price, if I am dealing with the city trying to get the water fixed, or repaving the driveway, or handling customer complaints? It can be more efficient to pay a modest sum to arrive at the right result, or, more profitable to actively watch the market and adjust pricing, but that costs time/money, so itd better be worth it.

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