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> I have lots of experience with digital advertising

Yeah, you wouldn't.

Meanwhile I have ever yet to see any ad that actually made me buy something because of the ad. The whole advertising industry seems like a racket, at best a case of the Emperor With No Clothes, and a front for spyware at worst.

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>I have ever yet to see any ad that actually made me buy something because of the ad

That's a somewhat superficial understanding of how advertising works. Sure, Barry might see an ad for McDonald's and go out and buy a Big Mac, but a lot of the work is subliminal.

The goal of the advertising industry is mostly to get their brand into your brain for when they do become relevant because you remember or recognize them.

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